Case in Point: Orbital iPhone App

Check out this article in TUAW about how an iPhone app, Orbital, isn’t really making it for the developer after less than (nearly?) 100,000 units sold. The article suggests it’s just a case of bad luck. True? I’m not so sure. Here’s why.

Saturation

It seems to me that the App Store is pretty saturated. To clarify – the iPhone App market feels pretty saturated. I don’t mean that good apps don’t come along from time to time, however the sheer volume is daunting. I searched the App Store for “Camera” and came up with about 1200 matching apps.

Marketing

Face it, you can’t rely solely on the App Store to do all your marketing. Get into the top lists and you’re got a pretty good shot of doing well your first couple days. If you don’t, good luck with getting potential customers to find your app out of the thousands that accompany it in the store. It’s time to get involved with good ol-fashioned marketing – just like every other product in this world. Pretty soon developing profitable iPhone apps looks a lot like developing the boxed apps, but without the boxes and retail chain.

I think I’m done blogging about this for a while. Nothing like beating a dead horse.




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