No surprise. Samsung, with the lion’s share of Android marketshare, is positioning itself to usurp power and control from Google. Considering their ambitions, this is their only hope.
Ryan Heise summed it up nicely in Four Months With Android. I used an HTC incredible for 11 months. There are some great things about Android, but the negatives far outweigh the benefits for me. Android was just underwhelming. The UI and UX isn’t as nicely polished as iOS. Android apps, on average, just aren’t as well polished. Android reminds me of Windows of years past. Sure, it more or less works, but it’s just not that great of an experience.
I’ve been wrestling with this question for some time, and I thought this post may help sort out my thoughts and opinions while giving you some important insight. Are hybrid mobile apps going to become the developer’s choice anytime soon? The debate can be pretty heated as companies choose one technology over the other.
Let’s get the definitions straight before we begin. A hybrid app is one of those mobile apps that uses a native web view to display HTML, CSS, and JS “web” apps. They’re only sort-of “web apps” because they are run locally, though they often pull data from online sources via AJAX requests. So, you have this HTML/CSS/JS app running inside of a natively-compiled stand-alone web browser of sorts on your phone. One such example is PhoneGap. Because the logic bits of the app are written using web technologies, you can often develop once and deploy on multiple platforms, so long as you’re using supported markup. You’re killing multiple birds with one stone.
As I mentioned above, hybrid technologies are great for developing cross-platform apps. Seriously – since iOS, Android, and even some Blackberry devices are both running Webkit most, if not all, your html, css, js is going to work remarkably similarly on both platforms. It’s pretty enticing. From your and your client’s perspective it’s a pretty easy sell. For one round of development you have the potential to hit many more users. It’s pretty cost-effective. Pretty soon you’re singing the praises of your decision and you’ve decided that from now on hybrid apps are the bee’s knees.