We seem to be on a roll again about this whole “indie is not viable” discussion. Next up, Allen Pike on Supply-Side Blues.
If you haven’t read them yet, I posted a couple other articles on this topic [see indie].
Allen’s post is spot-on with my assessment – the AppStore is becoming much like the music industry. Heck, when I was 16, I wanted to play professional saxophone. I might have actually had the chops to do it. At one point I started considering what my career outlook would have been. I noticed my saxophone teachers all had one thing in common – playing wasn’t their main source of income (or probably not; one guy played broadway shows in LA, but even that was inconsistent as shows come and go all the time). Average salaries were low.
Let’s look at another music angle. I have a family member with a reasonably good shot at making it big in the industry, but even then the sacrifice is large for an unknown, and certainly unrealized, payoff. Pick your poison – take a “real job” and do the things you love when you have time in the evenings, or go for it and make peanuts until (if) you make it big.
That’s why this whole thing is bananas. Apps are becoming art in much the way we approach music. And here’s the kicker – as indies, we LOVE to emphasize the care we put into the craft – paying attention to every detail, making it perfect. Tell me that doesn’t sound like something you’ve read on Etsy!
Friends, the gold rush is over, and we’re in this strange, mature, creative industry now. Customers expect loads of great things for free, we do it because we love it and have no expectation of making it big, and the only real money for most of us is taking that other job that actually pays. You know, that one converting CSV files for the sales team.
But you know what – it’s not going to stop me. I will keep on keepin’ on.