Marketing (4)

Topping the charts and racing to the bottom

Topping the charts and racing to the bottom

It’s no surprise that “FREE” will get you more downloads and better rankings. The problem is that free isn’t a sustainable business model.

EDIT : Here’s a little follow-up from Marco on June 17th.

Easy App Promotion With Smart App Banners

You may have heard about Smart App Banners, introduced with iOS 6. They are a nifty way you can direct people from your website directly to download your app.

These banners appear when somebody visits a web page with special code using Safari their iOS 6 iPhone or iPad. A small banner appears at the top of the page, listing basic app information, along with a link to view it in the App Store.

If you have a web site and an app in the app store, you have no reason NOT to use this.

This is one of those things that helps grease the path to conversions – anything you can do to make it easier for somebody to buy your app.

It’s very easy.

How to Improve Your App Store Search Visibility

Chances are you think the App Store rankings are a bit of a mystery.

You’re not alone. Very few developers and publishers have any idea, much less take the time, to understand.

That’s crazy!

Why would you spend so much time and money building an app without thinking about how people will find it?

You need to be strategic. Thankfully, there are some small steps you can takeĀ right now that will give your app a better chance in search results.

The App Reviews Formula

What if I told you there was an easy formula for pitching your app to bloggers and reviewers?

And if that formula would give you a running start far beyond most apps?

Why it Matters

You want your app to sell – to get downloads. You might have the best idea, but if people don’t hear about it, the app will flop and soon be forgotten. One of the most effective ways to reach your target audiences is through blog reviews. It is your chance to get wide exposure to a lot of people at once.

Think about it.

You possibly have hundreds of thousands, if not millions, of potential customers reading blogs every single day.

Bloggers have direct influence over the buying habits of their readers. They’ve done the hard work of building their audience. They know what readers want.

All you need to do is write an effective pitch that catches their interest and interests them into review your app.

With this formula, it’s not that hard.