I just received word that one of my projects just won a Davey Award for online marketing and email campaigns:
Harley Bergsma at the UXB and I devised this brainchild together. From there he took care of project management and I took care of developing the back-end. The idea is that users can decorate their own pink duck on the site (using Flash), then forward their creation to all their friends. For each person that receives the duck and opens (don’t even have to click links!) the email five cents is donated to Susan G Komen for the Cure. One of the coolest things is that the email dynamically shows how much the duck raised (how many emails were sent) and how much the project’s running total was. If you were to come back to the email a few minutes, days, weeks later, it would continue to show fully-updated information. Rad!
In just a couple months there were over 131,000 forwards, for a total of over $6550 raised just from this part of the campaign alone.